Selected Work & Case Studies
A collection of projects focused on building high-performing, SEO-driven, and conversion-oriented websites.
SuperCharcoalID – Export Website
Transforming a traditional charcoal business into a global-ready digital presence
SuperCharcoalID is an export-oriented business aiming to reach international buyers in competitive global markets such as the Middle East and Europe.
The goal was to build a website that not only showcases products, but also establishes trust and generates inbound inquiries.
Website Strategy
UI/UX Design
Website Development
SEO Optimization
PROBLEM
Before the website was developed:
- The business had no strong online presence
- Difficult for international buyers to discover the company
- Lack of credibility compared to established global competitors
- No structured platform to present products and export capability
APPROACH
Instead of just building a basic website, the focus was on:
- Understanding how export buyers search and evaluate suppliers
- Creating a trust-driven structure (not just visual design)
- Simplifying information for international audiences
- Aligning layout with SEO and conversion strategy
SOLUTION
- Built pages targeting export-related keywords
- Structured content for search engine visibility
- Organized charcoal products with easy-to-understand sections
- Highlighted key selling points for global buyers
- Clean and professional layout
- Business-oriented content structure
- Strategic CTA placement
RESULT
- Achieved Google visibility within 2 weeks
- Created a strong foundation for inbound export inquiries
- Improved brand credibility for international buyers
- Positioned the business as a serious global supplier
In export businesses, a website is not just a digital presence it’s a trust-building tool that directly impacts buyer decisions.
Potato Export Website
Building search visibility from scratch for an export-oriented business
A website developed for an agriculture export business aiming to reach international buyers and establish an online presence in a competitive global market.
Website Strategy
UI/UX Design
Website Development
SEO Optimization
PROBLEM
- No digital presence for international buyers
- Zero visibility on search engines
- No structured platform to present products and export capability
APPROACH
- Focused on how global buyers search for agricultural suppliers
- Prioritized clarity and simplicity for international audiences
- Structured content based on SEO opportunities
SOLUTION
- Built SEO-friendly pages targeting export-related keywords
- Created clear product and company presentation
- Designed clean layout for readability and trust
RESULT
- Achieved initial Google visibility within weeks
- Built a foundation for inbound export inquiries
- Improved online presence for global reach
Visibility is the first step in export business without it, even strong products remain unnoticed.
Website Development Service Platform
Building and refining a service website into a conversion-focused digital asset
A website developed to showcase website development services and attract potential clients, while also serving as a foundation for experimenting with multiple service-based niches.
Website Strategy
UI/UX Design
Website Development
SEO Optimization
PROBLEM
- Unclear messaging and weak value proposition
- Ineffective user flow and content structure
- Low potential for converting visitors into clients
- Need to adapt the website for different service-based niches
APPROACH
- Analyzed user behavior and expectations in service-based businesses
- Focused on improving clarity, trust, and communication
- Iterated structure across multiple niches to find effective layouts
- Applied SEO thinking to support long-term visibility
SOLUTION
- Redesigned layout with clear hierarchy and messaging
- Improved CTA placement across key sections
- Developed and tested structures for:
- Car Rental Services
- Transportation & Logistics
- Travel & Tour Agencies
- Structured pages for better search visibility
- Optimized content flow for readability and engagement
RESULT
- Delivered a clearer and more structured user journey
- Increased engagement potential across different niches
- Built a flexible website foundation adaptable to various industries
- Strengthened positioning as a service-based website developer
A strong service website is not just about design it must adapt to different industries while maintaining clear structure and conversion focus.
UI/UX Design for Service-Based Websites
Crafting structured and conversion-oriented web interfaces
A set of UI/UX design projects created to improve usability, clarity, and visual hierarchy for service-based websites.
UI/UX Design
Design System
Prototyping
PROBLEM
- Many service websites lack clear structure and visual hierarchy
- Poor user flow leads to confusion and low engagement
- Inconsistent design reduces trust
APPROACH
- Focused on user flow and content clarity
- Applied mobile-first and responsive thinking
- Designed with conversion and readability in mind
SOLUTION
Designed 3 complete interfaces using Figma:
- Car Rental
- Transportation & Logistics
- Travel & Tour
Included:
- Structured layouts
- Consistent design system
- Clear CTA placement
RESULT
- Delivered modern, user-friendly interfaces
- Improved clarity and navigation flow
- Created scalable design systems for future development
A strong service website is not just about design it must adapt to different industries while maintaining clear structure and conversion focus.
Data Entry Operator (Internship & Project-based), Statistics Indonesia (BPS - Pasuruan Regency), Pasuruan
Conducted accurate data entry and validation for large-scale national projects including: Regsosek Project (5 months) Agricultural Census (3 months) Managed sensitive data with high accuracy and confidentiality, ensuring consistency across large datasets. Collaborated with teams to meet project deadlines under tight schedules.
Founder - Export Business (Potatoes & Charcoal Products), Self-employed, Pasuruan
Established a sole proprietorship company to manage export legality and compliance. Independently handled export documentation, permits, and business administration. Promoted Indonesian products directly to international buyers through online platforms and networking. 2024: Focused on promoting potatoes for export markets. 2025 - Present: Managing and marketing various types of Indonesian charcoal to overseas clients. Gained practical knowledge of export procedures, international trade standards, and global market demands.
Freelance Web Developer, Self-employed, Pasuruan
Developed and deployed 2+ websites, including portfolio sites, business landing pages, and WordPress-based projects. Built custom websites with HTML, CSS, JavaScript, and Tailwind CSS, hosted on Hostinger. Designed WordPress websites with optimized templates, ensuring SEO-friendly structure and responsive layouts. Created clean, modern UI using Figma and implemented designs into functional websites.
Entrepreneur - Food Business Owner, Self-employed, Pasuruan
Founded and managed a culinary business specializing in spicy soup (suki hot pot) and frozen food, processed and cooked by myself. Operated both offline outlet sales and online sales through e-commerce platforms. Managed end-to-end operations: product development, marketing, sales strategy, and customer service. Learned valuable lessons in digital marketing, financial management, and business resilience.
Data Entry Operator (Internship & Project-based), Statistics Indonesia (BPS - Pasuruan Regency), Pasuruan
Conducted accurate data entry and validation for large-scale national projects including: Regsosek Project (5 months) Agricultural Census (3 months) Managed sensitive data with high accuracy and confidentiality, ensuring consistency across large datasets. Collaborated with teams to meet project deadlines under tight schedules.
Founder - Export Business (Potatoes & Charcoal Products), Self-employed, Pasuruan
Established a sole proprietorship company to manage export legality and compliance. Independently handled export documentation, permits, and business administration. Promoted Indonesian products directly to international buyers through online platforms and networking. 2024: Focused on promoting potatoes for export markets. 2025 - Present: Managing and marketing various types of Indonesian charcoal to overseas clients. Gained practical knowledge of export procedures, international trade standards, and global market demands.
Freelance Web Developer, Self-employed, Pasuruan
Developed and deployed 2+ websites, including portfolio sites, business landing pages, and WordPress-based projects. Built custom websites with HTML, CSS, JavaScript, and Tailwind CSS, hosted on Hostinger. Designed WordPress websites with optimized templates, ensuring SEO-friendly structure and responsive layouts. Created clean, modern UI using Figma and implemented designs into functional websites.
Entrepreneur - Food Business Owner, Self-employed, Pasuruan
Founded and managed a culinary business specializing in spicy soup (suki hot pot) and frozen food, processed and cooked by myself. Operated both offline outlet sales and online sales through e-commerce platforms. Managed end-to-end operations: product development, marketing, sales strategy, and customer service. Learned valuable lessons in digital marketing, financial management, and business resilience.
MY SKILL SET
Website & Development
WordPress website development
Elementor page builder
Website structure & navigation
Responsive layout (desktop & mobile)
Basic HTML & CSS
SEO & Content
On-page SEO optimization
Keyword-based content structure
Meta tags & heading optimization
Internal linking strategy
Image SEO (alt text & optimization)
Business & Export Website
Export product presentation
International buyer-focused content
Product category structuring
Trust-building website layout
Tools & Platforms
WordPress
Elementor
Rank Math / Yoast SEO
Google Search Console (basic)